Client: Samsung Global digital media and appliances division.
Challenge: Appliance giant Samsung needed to rapidly prototype and design a new line of refrigerators for the hyper connected home. With endless possibilities and scenarios available what was the right product configuration to send to market?
Spy Work: After our research revealed a neck-to-neck tie between a productivity-obsessed marketplace and the nostalgia of displaying memorable family moments, we developed and simultaneously ran feasibility testing on the optimal display panel configuration options to aide engineering. Transforming the limited real-estate into a true family hub.
A one of a kind influencer marketing strategy for timeless masterpiece. Designed by the world renounced Bouroullec brothers the Samsung Serif TV is designed to blend the worlds of function, art and design - effortlessly.